Businesses are increasingly moving online to expand their reach and provide the best possible experience to their customers. Being online, however, means more competition, so business owners must come up with ways to amp up their game to gain a bigger market share. If you own an ecommerce business or are looking to start one, read on to learn about ways to delight your online customers. Put the buyer’s journey… Read more
If you want your business to continue growing and thriving, you’ll need to find ways to bring in new clients. Here are 5 ways you can find new clients for your business. 1. Set aside time for marketing Regardless of whether marketing is your preferred activity, you need to set aside time for it. It’s easy to put marketing at the bottom of your priority list, but doing so makes… Read more
When you start a business, you’re typically your only employee and payroll is about as simple as it gets. But as you grow, you hopefully find yourself in the position of needing to take on more employees. Before you know it, what was once a very straightforward task becomes a giant undertaking that’s sucking up most of your time. This is when it makes sense to outsource your payroll. While… Read more
It’s an inevitability in every business – you have to raise your prices to continue making a profit. There are many factors that go into deciding how much to charge, all of which are dynamic. The rising cost of goods, inflation, and a changing market are just a few reasons why any small business has to reevaluate its rates regularly to stay competitive (and to stay in business). While it… Read more
Very few small businesses have a huge marketing budget to work with. Fortunately, there are a number of simple, free and low cost ways to get the word out about your company that are also highly effective. These tips will show you five simple ways to promote your local business without breaking the bank. Get free press Advertising rates for local newspapers and radio stations can be way too costly… Read more
Preparing for tax season is really a year-round endeavor. Tip number one for SMB owners is to update financials on a monthly basis, using a streamlined software or cloud-based system. This way, come tax time, everything you need is all in one place. And well organized SMBs are better positioned to minimize their tax bill while avoiding penalties associated with missing or inaccurate information. Here are four more ways to… Read more
Keeping track of sales, earnings, expenses, and purchases is fundamental to the overall health and sustainability of your business. Effective bookkeeping produces the data you need to evaluate your current practices, anticipate challenges, and set attainable future goals. But despite their proven importance, many business owners dread and avoid accounting tasks. In fact, 40% of surveyed entrepreneurs claim that bookkeeping is one the worst parts of running a business! Wondering… Read more
Good morning! You may have heard about the new Underused Housing Tax and are wondering what is the government changing? Does this affect me? What about that huge penalty for failing to file? What do do? This is a heads up about the filing obligations and some of the possible implications of this new UHT. What is the UHT? Take a moment to check out the Introduction to the Underused… Read more
Although most entrepreneurs recognize the importance of careful financial management, few want to spend their time dealing with numbers. Unfortunately, not keeping a close eye on your income and expenses can be very costly for a business. Here are five of the most common bookkeeping pitfalls, and some simple tips for getting back on track. Mixing business and personal All too often, entrepreneurs adopt a “buy now, sort later” approach… Read more
Good morning! Being Fraud Prevention Month, we have been learning about what is new on the scamming scene and how we can learn more ways to avoid becoming a victim of this. One handy way to inform yourself is through this test of your knowledge on scams. It’s great to be thankful if you haven’t been a victim, or an attempted victim, but being in the know of what is… Read more
On average, small business owners spend 10 hours each week recording, organizing, and processing financial transactions – everything from accounts receivable and payable, to employee payments, expense receipts and supplier invoices. While the process may be time-consuming (and tedious!), effective bookkeeping is the foundation of sound financial management – which in turn, is the lifeblood of your business. Feeling overwhelmed by mountains of paperwork and complex calculations? Here are three… Read more
March is recognized as Fraud Prevention Month. As individuals and business owners, we need to stay vigilant on the new schemes, and scams. Here is an excellent link from the Government of Canada, helping you stay informed! https://ised-isde.canada.ca/site/competition-bureau-canada/en/fraud-and-scams/tips-and-advice/protect-your-business-fraud-what-canadian-businesses-should-watch Read more
There are some things in life that go together well and others that definitely do not. Business and personal finances are in the category of items that should not be mixed. Although it may seem like a headache to keep them separate—who wants to manage all those bank accounts?—your life will be greatly simplified once you separate your personal and your business finances, especially your expenses. Paperwork and taxes will… Read more
Small business owners know how important it is to save money. They know that one day that dollar could come in handy, especially during slower times. Saving money is definitely important, but there are also things small business owners can – and should – spend their money on today. It might seem counterproductive to spend money when you want to put it in the bank – and make no mistake,… Read more
Running a business in a smaller city may mean you have a more limited talent pool to draw employees from, but it doesn’t mean you won’t have access to top notch workers. You may need to alter your recruiting strategy to show those skilled employees why they should consider working for your smaller business instead of going to a large corporation in a big city. Here are some ways you… Read more
The working environment of the past 2+ years has brought the concept of burnout to the forefront. Unexpected work-from-home situations, juggling the new normal, and mental fatigue have all contributed to the issue. Recognizing employee burnout and having a plan to address it will ensure you retain employees and keep your company healthy. 1. Ensure everyone takes their time off In an attempt to appear as though they can handle… Read more
Many entrepreneurs believe that hard work and dogged determination are all it takes to build and sustain a successful business. But when you consider the pressures of running a company, it seems wise to add effective stress-management to the list. Left unchecked, stress can erode your passion and undermine performance – not to mention, take a serious toll on your health. Research compiled by Office Vibe reveals that over 70%… Read more
Important Notice To my wonderful clients I know you’re aware of the current inflationary pressures we are all facing right now, and I’m no stranger to them in my accounting practice either. In addition to increased costs for everything, including insurance, staffing, and software, I am facing greatly increased complexity and risk in the tax world and the accounting standards world as well. I have absorbed these increased costs and… Read more
According to Google, which offers employees a course on mindfulness meditation, and Lululemon, a company that keeps a Director of Mindfulness on staff, the answer is a resounding yes. Mindfulness, as American scientist Jon Kabat-Zinn defines it, is simply “paying attention in a sustained and particular way – on purpose, in the present moment and non-judgmentally.” Research has shown that practicing mindful meditation can lead to reduced stress, lowered blood… Read more
Photo By Luis Villasmil Lack of sleep, anxiety, depression, low self-esteem, paranoia and hopelessness. When asked, the average Canadian might associate these as symptoms of poor mental health. While that statement would be true, these emotions are also common symptoms of poor financial health. The relationship between one’s financial and mental health is a close one. And while over the last 10 years various initiatives, campaigns and brave individuals have… Read more